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Culture points and new villages
Culture points let you found or conquer more villages.
Every building produces culture points every day (each building's page lists them per level); celebrations in the Town Hall add more, and a shrine control point too. Each new village needs more culture points than the last: the Residence and the Palace show how many you still need.
A village is founded by settlers or taken by chiefs; both need a free expansion slot of the Residence (levels 10 and 20) or of the Palace (levels 10, 15 and 20).